Monday, 30 August 2010

mimco: unpredictable revolution

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A little while ago, I was contacted by Mimco regarding the possibility of me doing a post for them, in exchange for something from their new range. Now, this kind of thing is pretty standard fare in the blogging world these days, and, as flattering as it is to be asked, I am not usually interested – nothing personal, I just like to feel free! :) However, a bit of investigation showed me that this one was a bit different. It was not just their range that appealed to me, but the story they have built around it; the packaging, the video… the idea as a whole.

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I love this kind of thing; I love worlds being imagined and created, and somehow something so ethereal is made that little bit more tangible. The thought and detail that has gone into this particular project is incredible, and couldn't be more up my alley; old hardback books! big ol' metal keys! and oh, the book has a secret compartment that has been hand cut! The support that this kind of thing gives to creatives (I was a graphic designer in a past life) is something I really appreciate, and I am chuffed to be just a teensy tiny part of it, right at the end of all their hard work. I really love seeing things like this done for branding, and how it lets people see their ideas come to life. I have included as many pics of the packaging – although I think it deserves a word better than that – as the product I chose (the earrings), as it really is beautiful. The video at the end here was part of the agreement ie. if I went ahead with this it had to be included in the post, but, having been given a chance to watch it before I agreed, I knew it was something I was happy to put up. I would love to see more stuff like this being done here in Australia.

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I chose the earrings; I have been wearing my hair up a lot lately, and, for a long time, have been thinking of different ways to decorate it – brooches, bows, flowers, birds... all sorts ;) (The birds, by the way, will be here soon! Um, they're flying over..?... no, no, they're not really, they are attached to my bird cage and will re-perch soon) So, when I saw the earrings, I new instantly how I would use them. I have pierced ears, but never, ever wear earrings – not for any particular reason, really. I actually got some (cheapies) a few weeks ago, and wore them a few times... it was nice, but I just don't tend to wear jewelry that much in general. Maybe this will change, though – I do like change :) I LOVE change! Viva la change! Et vive le revolution!

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23 comments:

Ellie said...

i LOVE that you chose the earrings... and straightaway reinvented them :) beautiful!

Zohar said...

Thee are extra gorgeous pictures of you! I really love them. Soft and dark and wintery :) I love how you used your earings (that are pretty!) as hair decoration.

The Diva's Polish said...

Words fail me, you are amazing and you are going to be the most beautiful bride. Stunning shots, beautiful post. Mimco will be thrilled. Well done xx

Miss Emmi said...

Looks gorgeous, but I would be so paranoid about them falling out of my hair!

MissMarbelle said...

What a great idea to use earrings as hair ornaments - they look wonderful. However do you keep them clipped onto your hair though?

Rusky said...

Your hairdo is stunning! *__* And very clever and new way to decorate it :3 (hint: hairdo-tutorials, please! :D)

Glenda C said...

love the velvet blazer!!

Sidewalk Chalk said...

Those look really pretty in your hair. What a cool way to market these products -- very whimsical!

sueper said...

indeed a great choice for selling out ;)

free spirit fashion said...

ooo very creative use of the earrings! i'll have to try something like that.

Siubhan said...

These are beautiful pictures – and the branding, as you say, is just perfect. When you lived in England did you ever experience Clarks girls shoes with the key that unlocked the sole? That packaging really reminds me of them (they were amazing).

The earrings look great in your hair. I never wear earrings, and not for any particular reason either, but that might be a good way of getting use out of the ones that I do have!

Jennifer Dawn said...

Wow, these pictures are breathtaking!

http://andohsofancy.blogspot.com

Artesania said...

love love love!

Gracie said...

THese photos are just beautiful, especially the first one of you. I want to turn it into a cameo! You have such a beautiful profile, I wish I had one like that!!!

Seen The Lite said...

i love mimco so much. beautiful idea. i have a cicada brooch and a bow which i always wear in my hair, from mimco!

PrettyDamnCute said...

Packaging and the video are so romantic. Eager to see their new line.

fashionforwriters.com said...

Oh goodness, these photos are really beautiful, Esme! You look like a sultry goddess and what a good call putting the earrings in your hair, which by the way, takes to glamorous updos so marvelously!

love,
Jenny

Jen said...

This is beautiful!
Really, really lovely. Great inventiveness with the earrings!

Anouk said...

Oh my god... These photos are amazing.

Justice Pirate said...

ahhh so much prettiness in this entry! soooo much!

Libby said...

Very beautiful photos!!

PinkBow said...

i think your blog has to be my absolute new favourite! i love what you've done with these, they look amazing in black hair. i took part in this too, it's been a lot of fun seeing all of the different interpretations around the web!

Anonymous said...

hi, i amreally searching for these earrings, do u have the name of them? if you do,could u email me at emma.coster@hotmail.com

thank you :)

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